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March 13th, 2012

Just when you think things have peaked – in this case the social media boom – somebody comes up and thinks of a way to make things more interesting. Case in point: Pinterest. While it can hardly stand shoulder to shoulder with giants like Facebook or Twitter, it certainly brings something new to the fold that could prove useful to businesses.

What is Pinterest? In a nutshell, it's something like a social media scrapbook, album, and bulletin board combined. Each interest / theme has its own 'Pinboard' where you put photos, videos, or other media that interest you.

What makes Pinterest unique is its concept, which has been consistently growing in popularity, especially with female audiences. And while Facebook and Twitter are more open to overt advertising, Pinterest takes a more conservative stance. While advertising isn't exactly prohibited, the marketing should definitely be more subtle and more consistent with a personal Pinterest profile. Here are some basic tips that will help you utilize Pinterest to your advantage.

1. Understand your market. The first question you should ask yourself is if Pinterest is something worth your time investment. Since the majority of Pinterest users are female, ask yourself if your products and services appeal to them directly.

2. Invest time. As in many other social networking sites, you need to put a personal and human touch to your Pinterest profile and in the way you interact with your audience. Log in often, update regularly, and respond quickly to any kind of feedback. Let your audience know that you're there.

3. Use other social media to augment Pinterest. Since Pinterest is less known, use your other social media accounts to point people your way in Pinterest, such as Tweeting or updating your Facebook status with your most recent Pinterest profile update.

4. Talk about what you represent. As mentioned earlier, since Pinterest isn't big on overt advertising, you need to market yourself in a different way. Talk about what your brand is all about. What do you represent? What content can you provide that would inspire your audience to share on their own Pinboards? If you're a furniture company, for example, you can try giving some tips on basic interior design and picking the right furniture pieces for spaces, with pictures or videos. What's good about Pinterest is that it challenges you to be more creative, and thus, more appealing to potential clients.

If Pinterest interests you, give us a call so we can discuss how you can maximize this new social media platform for your business.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 2nd, 2012

In late February 2012, Twitter hit 500 million users. This milestone has cemented Twitter as a major Social Media player. With this large user base, companies should be seriously considering integrating twitter with their marketing strategies. Benefits of integration include increased followers, brand awareness, and potentially a better bottom line. Here are some tips for increasing your followers.

Search for companies and people you know While it’s easy to use the search function in Twitter, it can be time consuming to search for people one by one. Instead:

  1. Log into your Twitter account
  2. Press the # Discover button at the top of the page
  3. Press Find Friends
  4. Log into the various accounts available
  5. Add people as followers
This is a great way to rapidly increase your followers, and reconnect with customers and contacts you may have lost contact with.

Combine your Twitter and Facebook feeds You can combine your Twitter and Facebook feeds easily:

  1. Log into your Twitter account
  2. Select Profile Settings
  3. Select Profile
  4. Select Post your tweets to Facebook
  5. Follow the instructions provided
Within minutes, your Tweets will show up in your Facebook status, enabling you to reach two platforms simultaneously. Be warned, this could spam your followers, causing them to stop following you - so it’s best to keep your Tweets or status updates to the most important information.

Join Twitter Ads for Small Business This recently announced service will be up and running soon, allowing small business owners to advertise on Twitter through Promoted Tweets. This service will be released in the near future, enabling businesses of all sizes to advertise.

If you are not on Twitter, would like to join, or know more please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 27th, 2012

While any kind of business can benefit from the use of social media, there is one aspect of it that many overlook – proper use. One does not simply use social media for business – it's something that, like everything else in your operation, requires a certain degree of planning and correct implementation.

Social media is booming. Since its introduction a few years ago, social media platforms have not only changed the way people connect on the internet, it's also changed the way business is done. When applied correctly, it's a cost-effective tool that helps businesses connect with a much larger audience and client base, as well as potential clients. That is, however, IF it's used properly.

One common mistake businesses make is the failure to draw the line between personal and professional. While showing a human aspect of your business isn't bad at all, doing it too much makes you less consistent as a business entity and makes followers or audiences lose touch of what you're really about.

Another common error is the failure to handle bad feedback correctly. More often than not, one negative comment can balloon into a full blown argument that will only give people an even more negative impression about you and your business. While you should acknowledge even bad feedback, more detailed discussion should be done privately and only between the parties concerned.

Social media is not a "set it and forget it" kind of thing. You need to constantly update and monitor your social media platforms so they don't become stagnant. People will be more encouraged to follow you on Twitter or visit your Facebook page if they have something new to look forward to every once in a while. Make sure, though, that you don't post too frequently – or worse, fall into the trap of making it too promotionally-driven, which comes across as self-serving and impersonal.

If you're interested in knowing more and drawing up a comprehensive and effective social media plan for your business, please don't hesitate to contact us so we can discuss things and better respond to any issues or questions you might have.

Published with permission from TechAdvisory.org. Source.

Topic Social Media